TY  - BOOK
AU  - Gary Armstrong, Philip T. Kotler
TI  - Marketing: An Introduction
SN  - 9780273750017
U1  - 658.8 
PY  - 2011///
CY  - Upper Saddle River, NJ
PB  - Pearson Prentice Hall
KW  - Business
KW  - Marketing
KW  - Academic
KW  - Textbooks
KW  - Management
N1  - Age Group: Adult;  Includes bibliographical references (p. R1-R23) and indexes
N2  - How do we get you moving?     By placing you-the customer-in the driver's seat.   Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy
ER  -