Kenneth E. Clow, Donald Baack <br/><br/>
Integrated Advertising, Promotion, and Marketing Communications 

 - 8th 
 - Malaysia  Pearson  2018 
<br/><br/><label>ISBN: </label>9781292222691 
<br/><br/><label>Subjects--Topical Terms: </label><br/>(ASB-2517) Marketing Communications
<br/><br/><label>Dewey Class. No.: </label>659.1