Belch, George E. Belch, Michael A. <br/><br/>
Advertising and promotion : an integrated marketing communications perspective 

 - 9th 
 - Singapore  2012 
 - xxv, 838 p. : col. ill. ; ; 29 cm. 
<br/><br/><label>ISBN: </label>9780071314404 
<br/><br/><label>Subjects--Topical Terms: </label><br/>(UGB-267) Integrated marketing communications<br/>(UGB-362) Global Entrepreneurship and Innovation
<br/><br/><label>Dewey Class. No.: </label>659.1