TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael A.
TI  - Advertising and promotion : an integrated marketing communications perspective
SN  - 9780071314404
U1  - 659.1 
PY  - 2012///
CY  - Singapore
KW  - (UGB-267) Integrated marketing communications
KW  - (UGB-362) Global Entrepreneurship and Innovation
ER  -