TY  - BOOK
AU  - Babin, Barry J.
AU  - Zikmund, William G.
TI  - Exploring marketing research
SN  - 9780324788617
U1  - 658.83 
PY  - 2010///
CY  - China
PB  - South-Western Cengage Learning
N1  - Age Group: Adult;  Includes bibliographical references (p. 729-738) and index.; Various multi-media instructional materials, including a web site, are available to supplement the text
ER  -