TY  - BOOK
AU  - Cravens, David W.
AU  - Piercy, Nigel F.
TI  - Strategic Marketing
SN  - 9780071263351
U1  - 658.802 
PY  - 2009///
CY  - Singapore
PB  - McGraw-Hill Irwin
N1  - Age Group: Adult;  Includes bibliographical references and indexes
ER  -