Ellis-Chadwick, Fiona Jobber, David <br/><br/>
Principles and Practice of Marketing 

 - 7th 
 - UK  McGraw Hill  2013 
<br/><br/> Age Group: Adult 
<br/><br/><label>ISBN: </label>9780077140007 
<br/><br/><label>Subjects--Topical Terms: </label><br/>(UGB267)  Integrated Marketing Communications
<br/><br/><label>Dewey Class. No.: </label>658.8