TY  - BOOK
AU  - Ellis-Chadwick, Fiona
AU  - Jobber, David
TI  - Principles and Practice of Marketing
SN  - 9780077140007
U1  - 658.8 
PY  - 2013///
CY  - UK
PB  - McGraw Hill
KW  - (UGB267)  Integrated Marketing Communications
N1  - Age Group: Adult
ER  -