Lovelock, Christopher Wirtz, Jochen <br/><br/>
Services Marketing : People, Technology, Strategy. 

 - 7th 
 - USA  Prentice Hall  2011 
 - xv; 648p. : ill ; 
 - Marketing Services .
<br/><br/> Age Group: Adult   Includes Indexes, Credits and Glossary 
<br/><br/><label>ISBN: </label>9780273756064 
<br/><br/><label>Dewey Class. No.: </label>658.8