TY  - BOOK
AU  - D. Gremler, Dwayne
AU  - Jo Bitner, Mary
AU  - Wilson, Alan
AU  - Zeithaml, Valarie A.
TI  - Services Marketing: Integrating Customer Focus Across the Firm
SN  - 9780077131715
U1  - 658.8 
PY  - 2012///
CY  - UK
PB  - McGraw-Hill Education
N1  - Age Group: Adult
ER  -