TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing for hospitality and tourism
SN  - 9780132453134
U1  - 647.940 
PY  - 2010///
CY  - Boston ; London
PB  - Pearson
KW  - (MASB-1902) Marketing for hospitality and tourism
KW  - (MASB-2901) Tourism and Hospitality Sales and Promotion
N2  - Prepares students for taking an active part in the business world by providing them with a strategy for learning and for practice. The new edition has an even stronger emphasis on strategy planning and marketing decision process. There are over 40 mew cases drawn from the entire Asia-Pacific region
ER  -