TY  - BOOK
AU  - Fill, Chris
TI  - Marketing communications : interactivity, communities, and content
SN  - 9780273717225
U1  - 658.8`02 
PY  - 2009///
CY  - Harlow, England ; New York
PB  - Prentice Hall/Financial Times
N1  - Age Group: Adult;  Includes bibliographical references and index
ER  -