TY  - BOOK
AU  - Chevalier, Michel
AU  - Mazzalovo, Gerald
TI  - PRO LOGO: Brands as a Factor of Progress
SN  - 9781403918253
U1  - 658.827 
PY  - 2004///
CY  - UK
PB  - Palgrave Macmillan
N1  - Age Group: Adult
ER  -