TY  - BOOK
AU  - Fill, Chris
TI  - Marketing communications: brands, experiences and participation
SN  - 9780273770541
U1  - 658.802 
PY  - 2013///
CY  - Italy
PB  - Pearson Education ltd
KW  - (UGB267)  Integrated Marketing Communications
N1  - Age Group: Adult
ER  -