TY  - BOOK
AU  - Mullins, John W.
AU  - Walker, Orville C.
TI  - Marketing strategy: a decision-focused approach
SN  - 9781259010903
U1  - 658.802 
PY  - 2014///
CY  - Singapore
PB  - McGraw Hill
N1  - Age Group: Adult
ER  -