Global meetings and exhibitions - Krugman, C.; Wright, R (John Wiley & Sons, 2007)
Fundamentals of meetings, conventions, and exhibitions -- Decision factors -- Destination assessment -- Organizing and hosting international events -- Managing currency and finances -- Program planning and development -- Cultural consideration -- Marketing the event -- International contracts and legalities -- Implementing the meeting plan -- Exhibiting abroad -- On-site operations -- Preparing for travel abroad -- Safety and security -- Event technology.
Includes bibliographical references and index.
Keywords: (MASB-2902) Global MICE