Schiffman, Leon Wisenblit, Joseph <br/><br/>
Consumer Behavior 

 - 11th 
 - USA  Pearson  2015 
 - xv; 539p. : ill ; 
 - Essentials of Consumer Behavior .
<br/><br/> Age Group: Adult   Includes Notes, Glossary and Index 
<br/><br/><label>ISBN: </label>9780273787136 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Introduction to Consumer Behavior<br/>The Consumer as an Individual<br/>The Consumer's Decision-Making Process
<br/><br/><label>Dewey Class. No.: </label>658.8342