Research methods for business students - Lewis, Philip; Saunders, Mark; Thornhill, Adrian (Italy Pearson, 2016)
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
Includes bibliographical references and index.
Keywords: (MASB-2410) Business Research Methods; (PGBM 161) MBA PROJECT