TY  - BOOK
AU  - Chris Anderson
TI  - The Long Tail: Why the Future of Business is Selling Less of More
SN  - 9781401309664
U1  - 658.8`02 
PY  - 2008///
CY  - USA
PB  - Hachette books
KW  - Business
KW  - Nonfiction
KW  - Economics
KW  - Technology
KW  - Internet
KW  - Entrepreneurship
KW  - Management
N1  - Age Group: Adult
N2  - The New York Times bestseller that introduced the business world to a future that s already here -- now in paperback with a new chapter about Long Tail Marketing and a new epilogue.  Winner of the Gerald Loeb Award for Best Business Book of the Year.  In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses -- the endlessly long tail of that same curve
ER  -