TY  - BOOK
AU  - Battele, John
TI  - The Search: How Google and Its Rivals  Rewrote the Rules of Business  and Transformed Our Culture
SN  - 9781591841418
U1  - 338.7`61 
PY  - 2005///
CY  - USA
PB  - Portfolio
KW  - Business
KW  - Nonfiction
KW  - Technology
KW  - Internet
KW  - Computer Science
KW  - History
KW  - Web
KW  - Economics
N1  - Age Group: Adult
N2  - What does the world want? According to John Battelle, a company that answers that question-in all its shades of meaning-can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that's exactly what Google has been doing.   But The Search offers much more than the inside story of Google's triumph. It's a big-picture book about the past, present, and future of search technology and the enormous impact it's starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest
ER  -