TY  - BOOK
AU  - Egan, John
TI  - Marketing Communications
SN  - 9781446259030
U1  - 658.80 
PY  - 2015///
CY  - UK
PB  - Sage
KW  - (UGB372)  Marketing in a Digital World
KW  - (UGB267)  Integrated Marketing Communications
N1  - Age Group: Adult
ER  -