Belch, G. Belch, M <br/><br/>
Advertising and promotion: an integrated marketing communications perspective 

 - 11th 
 - USA  McGraw Hill  2018 
 - xxv, 838 p. : col. ill. ; ; 29 cm. 
<br/><br/><label>ISBN: </label>9781259921698 
<br/><br/><label>Subjects--Topical Terms: </label><br/>(UGB-267) Integrated marketing communications<br/>(UGB-362) Global Entrepreneurship and Innovation<br/>(UGB267)  Integrated Marketing Communications
<br/><br/><label>Dewey Class. No.: </label>659.1