TY  - BOOK
AU  - Belch, G.
AU  - Belch, M
TI  - Advertising and promotion: an integrated marketing communications perspective
SN  - 9781259921698
U1  - 659.1 
PY  - 2018///
CY  - USA
PB  - McGraw Hill
KW  - (UGB-267) Integrated marketing communications
KW  - (UGB-362) Global Entrepreneurship and Innovation
KW  - (UGB267)  Integrated Marketing Communications
ER  -