TY  - BOOK
AU  - Clayton M. Christensen
TI  - The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail
SN  - 9781422196021
U1  - 658.023 
PY  - 2000///
CY  - USA
PB  - HBR Press
KW  - (UGB269)  Innovation Management
KW  - Business
KW  - Entrepreneurship
KW  - Management
KW  - Finance
KW  - Self Help
N1  - Age Group: Adult
N2  - His work is cited by the world's best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller-now updated with a fresh new package-innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right-yet still lose market leadership. Read this international bestseller to avoid a similar fate.  Clay Christensen-who authored the award-winning Harvard Business Review article "How Will You Measure Your Life?"-explains why most companies miss out on new waves of innovation. No matter the industry, he says a successful company with established products WILL get pushed aside unless managers know how and when to abandon traditional business practices. Offering both successes and failures from leading companies as a guide, The Innovator's Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation
ER  -