TY  - BOOK
AU  - Tsan-Ming Choi
TI  - Fashion branding and consumer behaviors: scientific models
SN  - 9781493902767
U1  - 658.8342 
PY  - 2014///
CY  - London
PB  - Springer
KW  - (FSD140) Introduction to Design Practice and Fashion Promotion (Runs through Sem 1 & 2)
N1  - Age Group: Adult
UR  - <WEB_URL_ROOT_PATH>/MNG06/Tsan Ming Choi (2014) Fashion Branding and Consumer Behaviors_ Scientific Models.pdf
ER  -