Kartajaya, Hermawan Kotler, Philip Setiawan, Iwan <br/><br/>
Marketing 4.0: Moving from Traditional to Digital 

 - USA  Wiley  2017 
<br/><br/><label>ISBN: </label>9781119341208 
<br/><br/><label>Subjects--Topical Terms: </label><br/>(UGB-372) Marketing in a digital world
<br/><br/><label>Dewey Class. No.: </label>658.8