TY  - BOOK
AU  - Kartajaya, Hermawan
AU  - Kotler, Philip
AU  - Setiawan, Iwan
TI  - Marketing 4.0: Moving from Traditional to Digital
SN  - 9781119341208
U1  - 658.8 
PY  - 2017///
CY  - USA
PB  - Wiley
KW  - (UGB-372) Marketing in a digital world
ER  -