TY  - BOOK
AU  - Baker, Michael
AU  - Saren, Micahel
TI  - Marketing theory: a student text
SN  - 9781473904019
U1  - 658.80 
PY  - 2016///
CY  - UK
PB  - Sage
KW  - (UGB367)  Branding and Reputation Management
KW  - (UGB366)  Critical and Emerging Themes in Marketing
N1  - Age Group: Adult
ER  -