MacLaran, Pauline Saren, Michael Stern, Barbara Tadajewski, Mark <br/><br/>
The SAGE handbook of marketing theory 

 - UK  Sage  2013 
<br/><br/><label>ISBN: </label>9781446270516 
<br/><br/><label>Subjects--Topical Terms: </label><br/>(UGB367)  Branding and Reputation Management<br/>(UGB366)  Critical and Emerging Themes in Marketing
<br/><br/><label>Dewey Class. No.: </label>658.800