TY  - BOOK
AU  - Dimofte, Claudiu V.
AU  - Haugtvedt, Curtis P.
AU  - Yalch, Richard F.
TI  - Consumer psychology in a social media world
SN  - 9780765646941
U1  - 658.8 
PY  - 2016///
CY  - NY
PB  - Routledge
KW  - (UGB365)  Psychology of Consumers in a Digital Age
N1  - Age Group: Adult
ER  -