TY  - BOOK
AU  - Birks, David
AU  - Malhotra, Naresh
AU  - Nunan, Dan
TI  - Marketing research: an applied approach
SN  - 9781292103129
U1  - 658.8'3 
PY  - 2017///
CY  - UK
PB  - Pearson
N1  - Age Group: Adult
ER  -