TY  - BOOK
AU  - Brady, Maired
AU  - Goodman, Malcolm
AU  - Hansen, Torben
AU  - Keller, Kevin Lane
AU  - Kotler, Philip
TI  - Marketing Management
SN  - 9781292093239
U1  - 658.8 
PY  - 2016///
CY  - Slovakia
PB  - Pearson
KW  - (UGB372)  Marketing in a Digital World
KW  - (UGB266)  Marketing Management and Metrics
N1  - Age Group: Adult
ER  -