TY  - BOOK
AU  - Doyle, Peter
AU  - Stern, Phil
TI  - Marketing management and strategy
SN  - 9780273693987
U1  - 658.8 
PY  - 2006///
PB  - Prentice Hall
KW  - (UGB-335) Strategic Marketing
N1  - Age Group: Adult
ER  -