TY  - BOOK
AU  - Krugman, C.
AU  - Wright, R
TI  - Global meetings and exhibitions
SN  - 9780471699408
U1  - 658.22 
PY  - 2007///
PB  - John Wiley & Sons
KW  - (MASB-2902) Global MICE
N1  - Fundamentals of meetings, conventions, and exhibitions -- Decision factors -- Destination assessment -- Organizing and hosting international events -- Managing currency and finances -- Program planning and development -- Cultural consideration -- Marketing the event -- International contracts and legalities -- Implementing the meeting plan -- Exhibiting abroad -- On-site operations -- Preparing for travel abroad -- Safety and security -- Event technology.; Includes bibliographical references and index
UR  - <WEB_URL_ROOT_PATH>/MNG06/Carol Krugman (2007) Global meetings and exhibitions.pdf
ER  -