TY  - BOOK
AU  - Hollensen, Svend
TI  - Marketing management: a relationship approach
SN  - 9780273706830
U1  - 658.8 
PY  - 2010///
CY  - Navarro, Spain
PB  - Financial Times Prentice Hall
UR  - <WEB_URL_ROOT_PATH>/MNG06/Hollensen. (2010) Marketing Management. A Relationship Approach 2nd ed..pdf
ER  -