TY  - BOOK
AU  - Lee, Julie Anne
AU  - Usunier, Jean-Claude
TI  - Marketing Across Cultures
SN  - 9780273757733
PY  - 2013///
CY  - Harlow, England
PB  - Pearson
UR  - <WEB_URL_ROOT_PATH>/MNG06/Jean-Claude Usunier (2013) Marketing across cultures.pdf
ER  -