TY  - BOOK
AU  - Armstrong, Gary
AU  - Kotler, Philip
TI  - Principles of Marketing
SN  - 9780273786993
U1  - 658.8 
PY  - 2014///
CY  - USA
PB  - Pearson
KW  - (MASB-2103) Principles of Marketing
KW  - (UGB-161) Introduction to Marketing
KW  - (ASB-2103) Principles of Marketing
KW  - (ASB-1600) Marketing
KW  - (PGBM146) Value Creation in Organisations - Managing Operations and Marketing
UR  - <WEB_URL_ROOT_PATH>/MNG06/Kotler. (2014) Principles of Marketing. 15th ed..pdf
ER  -