TY  - BOOK
AU  - Hollensen, Svend
TI  - Essentials of Global Marketing
SN  - 9780273756545
PY  - 2012///
CY  - Harlow, England
PB  - Pearson
UR  - <WEB_URL_ROOT_PATH>/MNG06/Svend Hollensen (2012) Essentials of global marketing.pdf
ER  -