TY  - BOOK
AU  - Hooley, Graham
TI  - MARKETING STRATEGY & COMPETITIVE POSITIONING
SN  - 9781292017341
PY  - 2017///
CY  - England
PB  - Pearson
KW  - (PGBM146) Value Creation in Organisations - Managing Operations and Marketing
UR  - <WEB_URL_ROOT_PATH>/MNG06/Graham Hooley Marketing strategy and competitive positioning.pdf
ER  -