Philip Kotler, Gary Armstrong <br/><br/>
Principles of Marketing 

 - 16th 
 - USA  Pearson  2015 
<br/><br/><label>ISBN: </label>9781292092485 
<br/><br/><label>Subjects--Topical Terms: </label><br/>(MASB2103)  Principles of Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8