TY  - BOOK
AU  - Philip Kotler, Gary Armstrong
TI  - Principles of Marketing
SN  - 9781292092485
U1  - 658.8 
PY  - 2015///
CY  - USA
PB  - Pearson
KW  - (MASB2103)  Principles of Marketing
UR  - <WEB_URL_ROOT_PATH>/MNG06/Principles of Marketing - Global Edition by Philip Kotler, Gary Armstrong.pdf
ER  -