Louis E. Boone, David L. Kurtz <br/><br/>
Contemporary Marketing 

 - 15th 
 - Canada  South-Western Cengage Learning  2012 
<br/><br/><label>ISBN: </label>9781111221782 
<br/><br/><label>Subjects--Topical Terms: </label><br/>(MASB2103)  Principles of Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8