TY  - BOOK
AU  - Louis E. Boone, David L. Kurtz
TI  - Contemporary Marketing
SN  - 9781111221782
U1  - 658.8 
PY  - 2012///
CY  - Canada
PB  - South-Western Cengage Learning
KW  - (MASB2103)  Principles of Marketing
UR  - <WEB_URL_ROOT_PATH>/MNG06/Contemporary Marketing 15th by Louis E. Boone, David L. Kurtz.pdf
ER  -