TY  - BOOK
AU  - Philip Kotler, Kevin Lane Keller
TI  - Marketing Management
SN  - 9780132102926
U1  - 658.8 
PY  - 2012///
CY  - USA
PB  - Prentice Hall
KW  - (UGB372)  Marketing in a Digital World
UR  - <WEB_URL_ROOT_PATH>/MNG06/Marketing_Management__14th_Edition_.pdf
ER  -