TY  - BOOK
AU  - PhilipKotler,HermawanKartajaya,andIwanSetiawan
TI  - Marketing 4.0: Moving from Traditional to Digital
SN  - 9781119341062
U1  - 658.8 
PY  - 2017///
CY  - USA
PB  - Wiley & Sons
KW  - (UGB372)  Marketing in a Digital World
UR  - <WEB_URL_ROOT_PATH>/MNG06/Marketing 4.0 Moving from Traditional to Digital by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.pdf
ER  -