Davis Dyer, Frederick Dalzell, Rowena Olegario <br/><br/>
Rising tide: Lessons from 165 years of brand building at Procter & Gamble 

 - USA  Harvard Business School Press  2004 
<br/><br/><label>ISBN: </label>9781591391470 
<br/><br/><label>Subjects--Topical Terms: </label><br/>(UGB234)  Managing Entrepreneurship Innovation and Creativity
<br/><br/><label>Dewey Class. No.: </label>338.767