TY  - BOOK
AU  - Davis Dyer, Frederick Dalzell, Rowena Olegario
TI  - Rising tide: Lessons from 165 years of brand building at Procter & Gamble
SN  - 9781591391470
U1  - 338.767 
PY  - 2004///
CY  - USA
PB  - Harvard Business School Press
KW  - (UGB234)  Managing Entrepreneurship Innovation and Creativity
UR  - <WEB_URL_ROOT_PATH>/MNG06/Rising Tide Lessons from 165 Years of Brand Building at Procter  Gamble by Davis Dyer Frederick Dalzell Rowena Olegario.pdf
ER  -