Scott, David Meerman <br/><br/>
The New Rules of Marketing & PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly 

 - 4th 
 - Canada  John Wiley & Sons  2013 
<br/><br/><label>ISBN: </label>9781118711071 
<br/><br/><label>Subjects--Topical Terms: </label><br/>(UGB265)  Digital Marketing
<br/><br/><label>Dewey Class. No.: </label>658.872