TY  - BOOK
AU  - Scott, David Meerman
TI  - The New Rules of Marketing & PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
SN  - 9781118711071
U1  - 658.872 
PY  - 2013///
CY  - Canada
PB  - John Wiley & Sons
KW  - (UGB265)  Digital Marketing
UR  - <WEB_URL_ROOT_PATH>/MNG06/The New Rules of Marketing  PR How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly by David Meerman Scott.pdf
ER  -