TY  - BOOK
AU  - Neil T. Bendle Paul W. Farris Phillip E. Pfeifer David J. Reibstein
TI  - Marketing Metrics: The Manager's Guide to Measuring Marketing Performance
SN  - 9780134085968
U1  - 658.83 
PY  - 2016///
CY  - USA
PB  - Pearson
KW  - (UGB266)  Marketing Management and Metrics
UR  - <WEB_URL_ROOT_PATH>/MNG06/Marketing metrics the managers guide to measuring marketing performance by Bendle, Neil T.Farris, Paul W.Pfeifer, Phillip EdwardReibstein, David J.pdf
ER  -